We’ve all heard of using billboards to get the message out about your business but have you ever considered making a movie? Being able to capture multiple senses so your viewer can absorb your ideas seems out of reach but with crowdfunding, it’s possible. Having a crowdfunding campaign takes concentration, coordination, and a belief that others will see your vision and make it their own. It’s a lot to ask but my guest Ken McArthur did that and we talk through what it takes to go from idea to funding.
As an entrepreneur, we need to use every channel we can to make people aware of what we do. One of those channels is speaking. An effective speaker can move people to take action, cause them to think, and motivate them to buy. Here’s the problem…What happens when you don’t have the skill to grab someone’s attention and hold it for 45 minutes? That can spell disaster and my guest Ariane de Melo details why you need to be great and how acting is the key to success.
Are you running out of prospects for your product or service? Maybe it’s time to look at a new vertical. The corporate vertical. For many entrepreneurs, the struggle to compete has become fierce and saturated but corporate consulting is commonly overlooked. There are many benefits to selling to corporate clients and my guest Kimanzi Constable walks us through the process of increasing sales through the corporate space.
One of the strongest skills to develop in business growth is leadership. It is the cornerstone for multiplying yourself, your time, and your completion of a task. While outsourcing has become the latest buzzword, the skill of leading and delegating isn’t a natural born trait for most and my guest Annabelle Beckwith explains how we can become effective managers of people.
How many of you have a business that supports helping people globally at it’s core? For many businesses, the goal is to turn a profit, financial or otherwise. While gaining wins financially is great, some entrepreneurs focus on getting wins socially. What they do and how they serve is defined by the people they effect for change and my guest Colleen Gallagher has built her business to support undeserved people around the world and make a difference.
Time to finish where we left off. In this second half of the 101 episode, our host Timothy D. Craggette further explores the idea of entrepreneurs raising their voices by reclaiming their voices. With a need to make our marks in our businesses, their are factors all entrepreneurs face to get their prospects aware of who they serve and how they serve.This shoe goes deep into the 3 vehicles every entrepreneurs must master to help at a high level.
You may have the next great idea but do you understand how you get your idea to market? The invention business model has helped millions of inventors sell their unique solutions to everyday problems that most of us don’t realize exist. That type of keen eye is the difference between a million-dollar idea and a million-dollar experiment but there are companies in the world that prey on the uninformed and my returning guest Donteacia Seymore talks us through the world behind the solution.
Entrepreneurs understand that media coverage helps to grow their brand, their expertise, and their credibility. What most entrepreneurs don’t understand is what it takes to make them shine within the media. The magic of a broadcast seems effortless due to hours or training, recording, editing, and post productions. While it’s not something we need to know, it’s something we should appreciate and my guest Lynn Borton talks us through what we do to make magic happen.
We have been told for many years that growth is the key metric to business. That all sounds well because every book, training, and guru says we need to grow to thrive and survive. With the infinite amount of businesses and business models that exist, no one way the right way across the board so what can we do to mature our hard work? My guest Frankie Fihn is a master at business growth and making it work for different businesses. Let’s get ready to learn.
One business model that causes mass confusion is the franchising model. The dream of buying into a pre-made system appears to be a huge endeavor thanks to the bigger, more well-known franchises. The amazing thing is buying into a franchise at a smaller entry point opens the door to starting a business at an affordable price point with the power to influence the growth of the entire business and my guest Shayla Locklear talks us through the misconceptions and the opportunity.