So I’ve been away for some time and I miss you all. As an entrepreneur, you get opportunities and some of them take you away from your daily life. I received an opportunity that stretched me out of my comfort zone but was one of the most rewarding experiences I’ve ever had. In this show, you’ll learn what I’ve been up to and you’ll learn a couple of great lessons for you and your business.
It’s no mystery starting a business can be tough. The secret to getting where you want to end up begins with understanding where you want to end up. As simple as that sounds, the reality is knowing where to go requires vision than a big imagination to plan the journey. Wouldn’t it be helpful to know the starting points so you don’t have to tap into your inner child? We think so and our guest Phil M. Jones is one of the best at EXACTLY how to begin.
We as entrepreneurs forget that we can’t take our businesses with us. In a world where most businesses aren’t designed to be passed to the next generation, years of hard work is lost without any chance of recovery. It’s not too late though because there are people that understand how to pass that great business to family and keep the business intact. My guest Christopher Martin is an expert in legacy wealth building and will discuss how we can keep the lights on.
It’s no secret Facebook advertising is still a great way to get noticed for your product or services. While their’s many ways to use the platform, there is a psychology to the ad network most entrepreneurs miss. Surprisingly, it’s not technical knowledge. It’s in your head. Once you know how it works, you’ll never go back and my guest Carlos Aviles breaks down what to do about your mental Facebook advertising.
No matter your point of view, there is an audience out there waiting to hear what you have to say. As entrepreneurs, we are thought leaders by default but sometimes we forget how powerful our influence is. We command attention so we need to embrace it to grow our businesses and my guest Phillip Scott talks us through the ins and outs of being our media and creating a movement through our voice.
When it comes to systematizing your business. the first factor is time. What separates the good businesses from the great businesses is the ability to have vision. Developing vision starts with the ability to imagine into the future and direct your business in that plan. While most businesses are not built that way, some are and my guess Antonio Thornton has mastered time management and systemization from many big businesses. If you want to find more time, you need this.
Improving your marketing message starts with a decision to inform and entertain. Marketing in today’s world revolves around content. If you’re not broadcasting, streaming, or writing, you’re not tribe-building. One such way is podcasting and it keeps getting hotter around the globe. It’s simple to start but does that time to master and my guest Gregg Clunis talks about building a massive following so you don’t get left behind.
While most businesses don’t think about collections until they need it, it’s one of the necessary evils we face. It doesn’t matter the amount as long as it’s recovered. What’s interesting about this task is this business a business model that isn’t talked about regularly and it’s needed. It’s a perfect bolt-in business that fits any industry and my guest Dee Bowden talks us through the ups and downs of one of our most intriguing models yet.
Content is a business model we explore a lot because it’s a flexible model. It’s industry independent, scalable, and doesn’t need much management to be successful. For some entrepreneurs, this model is the printing money model because it focuses on input (traffic) and output (content). People pay you by getting access or by clicking links. The question is how do you get started…even if you hate writing. The great thing is writing isn’t the only way to publish content and my guest Dennis Crosby details what you need to do publish and profit passively.
One of the more scalable business models in the world is the membership model. Selling access to exclusive content, benefits, and personal access gives the business owner leverage of making something once and selling it multiple times. What’s isn’t discussed in length is how you fill that membership. One of the ways is through charity and it is extremely nobel. When a business shows it is socially conscious and strives for change, you talk to the sensibilities of who you serve and my guest Cam Martinez talks us through what he and his partner built…and how you can too.