Just like the name suggests, this is one of the big wishes of most business owners. It’s no secret the lifeblood of a business is cash flow, and having a product or service that meets the needs of your target market could mean you’re thriving or putting up a closed for business sign. While there are many ways to introduce prospects to the work you do, what is the best way to start or improve? That’s the question we plan to answer, and my guest Russ Ruffino broke the code. Let’s all find out what he discovered.
Messaging is more critical than ever for businesses. When a new company starts servicing, the window closes more on being unique in the marketplace. Technology provides more access to ease to demonstrate your why and how, but not every business makes an effort to educate the masses. Content still leads to customer acquisition because the cost of advertising climbs higher and higher, so what is a business owner to do to stay relevant? My guest Daree Allen Nieves is a veteran podcaster and voiceover professional that shares how and why she creates content.
Ok, Boomer! We hear it everywhere, and it’s not fair. The baby boomer generation is now at a point of becoming retirees, but some boomers have more left to offer. One of the options is starting a business. The question is what to do with all of the years of experience? Better question…what if you’re not a boomer? How can this help you? Great questions and our guest Steve Rosenbaum works with the baby boomers by assisting them in turning those years of experience into a strong business foundation. Good job, Boomer!
If you think the stock game is a man’s only club, think again. The movement for financial literacy is growing, and women investors are learning the game and changing the rules. What does this have to do with entrepreneurship? Everything. All entrepreneurs need to diversify their income stream, and it doesn’t matter if you’re a man or a woman. It only matters where you learn from, and our guest Cassandra Cummings might talk to the ladies more, but she’s all about dividends.
Is your branding dull? If it is, it’s not your fault. Or maybe it is. That type of real talk is lost in business, and it may be the one thing that hurts your messaging around the world. When you look at the biggest brands, you know who they are. Brand recognition like that is what separates the known from the unknown, but would you be surprised if branding was more of a mental game rather than a visual one? My guest Des Dobreva specializes in taking a brand from basic to Boombastic.
It happens in every entrepreneur’s life. You come to a point where all of your hard work is paying off, and the urge to transfer knowledge is calling. Maybe it’s mentorship. Perhaps it is speaking to the masses. No matter what it is, you can’t deny it. That’s the story of many entrepreneurs because one day, the student becomes the master, and masters need students. That cycle of life is real, and my guest AJ Adams walks us through why influence is a vital part of the entrepreneurial journey.
During the weekend of November 1-2, I had the opportunity to speak to a standing-room-only room filled with budding content creators talking about my favorite subject. Media. The funny thing is, while I was teaching principles of monetization, the event was teaching me about hosting a premier, intimate affair. DC Podfest is an event geared towards the education and insights of podcasting within the DC Metro Area. While smaller than most conventions, this event is big on heart, and I walk you through what I learned from being a speaker and an attendee.
On November 3rd, 2016, The Swift Kick Show was born. The show hasn’t changed much, and that’s good thing. We all here at SKS want to thank you for listening in each week and being the most critical part of the show. With my special guest, Taniza Holmes-Craggette, we reminisce about what it took to get to year three and what we expect in the future. Enjoy.
The sad truth about life is that it comes to an end. We don’t know how or when, but we do know it comes eventually. Not many deaths make it on SKS, but with the passing of John Witherspoon, it was on our minds and hearts. Mr. Witherspoon was a hard-working comedian and actor who’s character was larger than life. We dedicated this show to him because, as with all of us, we have great plans that we want more time to complete, yet we can’t control that. For every entrepreneur, we all should take note that doing our best […]
For businesses that fade over time, one of the causes is cashflow. It’s been documented in books on business and wealth that diversifying one’s business is the key to sustainable revenue but which ventures could we add? The bigger question may be which can we add that doesn’t take us away from our primary business? Well, we found one and my guest Leo Piero will discuss why every entrepreneur should have properties in their portfolio.